While having a pretty design is important, a fast loading website is vital to your success in the online marketplace. The good news is that it is relatively easy to have both. Who says you can’t have your cake and eat it too?
Web design is all about striking the right balance between style and performance. When done right, the same elements that come together to create a stunning web design will also make it a nimble and fast loading website.
It’s easy to get carried away with creating a gorgeous looking web design and forget about load times. However, your pretty design will do you no good if it takes too long to load. According to KISSmetrics (http://blog.kissmetrics.com/loading-time/), even a 1 second delay in page response can result in a 7 percent reduction in your conversion rate.
The thing to remember is that there is beauty in simplicity. Some of the most stunning websites have a very simple, nimble web design. While Internet users appreciate a beautiful design, they demand fast load times. You can achieve a fast loading and beautiful website by simplifying your web design.
Here are a few tips to help you achieve a gorgeous, fast loading web design:
Make your headlines bold and easy to scan while browsing. Using sans serif typefaces will your headlines beautiful and easy to read.
The focus here should be on readability. In text heavy areas of your web pages, use serif typeface. The font size can be larger than you think if you allow for plenty of white space in between page elements. Keep lines to 50-60 characters in length.
Select a distinctive typeface. Instead of using the beloved Helvetica, get a little more creative. You will be surprised at the difference a unique, yet tasteful typeface can make in the appearance of your overall design.
Choose a color palette and use it consistently throughout your web design. Three colors is going to be just right for nearly any type of website. Using your brand’s colors will make your online presence cohesive with the rest of your collateral.
Make sure that all of your photos are optimized for the Internet. The size and format need to be optimized for appearance and load speeds. A beautiful picture needs to load quickly in order for web users to appreciate it.
Embrace the idea of white space on your website. It’s tempting to fill your website with content. However, if you think of your website like an art gallery, suddenly the simplest of elements will look stunning.