Pinterest launched a new type of account geared towards businesses on Tuesday. Up until now, businesses had to make do with a personal account. The new business account format will make it easier businesses to create a strong brand presence on Pinterest. Businesses that already have a personal account will have the option to transition to a business account. If you have been on the fence about Pinterest, now is the time to give it a try.
A major difference between the personal and business account is the name. Users will be able to create a business account with their business name instead of being forced to use a first and last name for their account. The business name can be verified with the insertion of a line of code. When setting up your Pinterest business account, you should work with your web designer so that you are able to make full use of the format’s new features.
Business oriented features such as Pin It, Follow buttons and embed widgets will make it easy to socialize your Pinterest account on your website. Again, working with your web designer will make your overall brand presence on Pinterest consistent with your website and other social networking profiles. The new widgets feature appears to be a great way to showcase your Pinterest content on your website.
In an effort to help businesses see the potential in the new business account, they are launching a microsite to feature case studies from notable brands including Etsy and Jetsetter. The microsite will also include best practices and guidelines for brands. While it may be a bit overwhelming at first, especially if you’re new to Pinterest, the effort will be worth it.
The potential of Pinterest as a marketing resource is incredible. According to Brandignity, Pinterest has over 4 million daily unique visitors, the iPhone app is downloaded 200,000 times per day and the visually oriented social media site is projected to account for 40 percent of all social media driven purchases. Finally, on average, users referred from Pinterest are 10 percent more likely make a purchase and spend 10 percent more on those purchases. Plus, with the introduction of more tailored business accounts, companies will surely see an increase in these numbers.
Because Pinterest is a visually oriented social media site, you should work closely with your web designer to integrate your branding into your business account. Once your profile is properly branded, you should then turn your attention to creating eye-catching graphics and images that will engage users. Integrating your images from Pinterest into your website content is also an effective way to increase user engagement and market your business.
Pinterest is ideal for retailers to beautifully showcase their products, but it can also be useful for service based businesses. Designers can showcase their inspirations, artwork and create story boards. Even more traditional businesses such as law and accounting firms can use Pinterest to provide users with visual resources such as infographics. If you haven’t considered using Pinterest, now is the time to get started. It is exploding in popularity and the potential for marketing has barely been touched.