Twitter is a powerful and effective way to promote your business online. Unlike other social networks, Twitter is all about real time conversations. In order to be successful on Twitter, you need to engage in this conversation consistently over time to build a following. Once you’ve established yourself as a leader in your niche, you’ll find that promoting your blog posts and improving your blog’s reach on Twitter will come naturally.
To help you get started, here are a few ways you can begin to improve your blog’s reach on Twitter:
1.Tweet about your blog post throughout the day on the day it is published. Many Twitter users don’t scroll through their entire feed to view tweets since the last time they logged on. Instead, they scroll through the most recent tweets. Plus, not all of your followers on Twitter will be in the same time zone. Therefore, if you want to maximize your reach on Twitter, you should post 3 to 4 times throughout the day when promoting a blog post.
2.Make your blog posts easy to tweet or tweetable. Keep your title’s short and break your posts up into short sections, numbered lists and bullet points. Twitter users want to be able to scan blog posts quickly, assess their value and share them with their followers if they prove to be useful and interesting. If your posts are relevant, engaging and quick to glean information from, they are more likely to be tweeted.
3.Format tweets for busy Twitter users. Be clear and concise when tweeting. Use short phrases that are easy to read while scrolling through countless tweets in a user’s Twitter feed. Most tweets can be as simple as the blog post’s title followed by a shortened URL and a hashtag.
4.Use hashtags to create a searchable conversation. If your blog posts relates or contributes to a larger conversation on Twitter that has a hashtag, be sure to include it in your tweets. You may also want to make a hashtag to create a searchable conversation about a topic or series your featuring on your blog. Many businesses have their own hashtag. If you have a hashtag for your business, be sure to include it in all of your tweets. Just try to limit hashtags between 3 to 4 per tweet.
5.Schedule your tweets for consistency and optimal timing. Consistency and timing are everything when it comes to using Twitter effectively. Work with your web professional to assess when the optimal time is for your target Twitter demographic. Schedule your tweets accordingly and stay consistent if you want to successfully increase your blog’s reach on Twitter.
6.Thank users for tweeting and retweeting your tweets. A simple gesture of appreciation for those who take the time to tweet about your blog posts and retweet your tweets goes a long way on Twitter. People appreciate your gratitude and over time, you’ll begin to develop relationships with other users on Twitter simply by being polite and gracious.
7.Take part in Twitter chats. Participate in relevant Twitter chats as much as possible. Being active will be a large factor in how successful you’ll be in improving your blog’s reach on Twitter. Engage with other users within your niche as much as possible and join into the conversation. Over time, you’ll become established as an authority within your industry on Twitter.