Forms can be powerful lead generation tools. However, many forms are far too lengthy for the average web user. It’s only natural for you to want to get as much information from your users as possible in your forms.
However, if you make your forms too long, you’ll be losing out entirely. If you’re looking to improve the conversion rates on your forms, it may be time to simplify them. It’s better to get the basic information from your users and follow up than to create lengthy forms.
Here are a few easy ways to simplify your forms and optimize them for higher conversion rates:
Reduce the Number of Form Fields
Go through your forms and strip them down to the bare essentials. What do you need to know in order to follow up with a person filling out this form? In most cases, you can reduce your fields down to a handful including name, email, phone number and a few other basics specific to the form. Aim for 5 or fewer fields as the optimal number for your forms.
Instead of creating a list of options to choose from for your fields allow the person filling out the form to self identify. For example, if you are a B2B company, you can create a “Job Title” field instead of offering a preset list of common positions. This will allow you to craft a much more effective follow up reply because you will have more accurate information about the person.
Make sure you have a cohesive call-to-action throughout your form. For example, if it is a registration form, you would want to create a “Register” button as opposed to a standard “Submit” button at the end of the form. It may seem like a small detail, but all of the elements in your form will come together to create a strong call-to-action if you are careful. Ultimately, a streamlined form will lead to better conversion rates.
While it may require some effort to simplify your forms, you will see an improvement in your conversions over time. Web users have a very short attention span. If your form requires too much time, users will simply abandon their effort to register, sign-up or perform whatever call-to-action you are asking of them.
What tips or tricks do you have for simplifying forms?