Google Panda is a change to Google’s search results ranking algorithm. It was first released in 2011 and has seen a number of updates since its release. The change was made in an attempt by Google to lower the ranking of low-quality websites and provide higher-quality sites to the top of the search results.
As a result of Google’s Panda updates, many website owners have had to change their approach to search engine optimization (SEO) and develop a strategy to improve the content of their websites. By now, most website owners know about Google Panda and the impact it can have on their search engine rankings. However, many may not know what to look for to determine if their websites have been impacted.
A good sign that you’ve been impacted by a Google Panda update is a noticeable decrease in site traffic. As a result, it is important to continually monitor your website traffic to be able to detect a decrease. If you know you have been impacted, it is equally important to monitor traffic, so you can gauge whether the measures you’ve taken to correct the impact are working.
As you consider Google Panda, you may want to consider working with a SEO professional to help you assess your website. A comprehensive Google Panda audit of your site will help you identify problem areas and address them. Ideally, this will help you correct these any problem areas before your website is impacted by an update, but an audit can also help you recover.
An audit of your website should gather data, evaluate pages for content to keep, modify or trash, perform a technical audit using webmaster tools and optimize each page to Google’s current standards.
After you’ve worked with a web professional to audit your website, you’ll have a clear understanding of what you need to do to either avoid getting hit by a Google Panda update or recover if you’ve already been impacted by an update. Finally, you’ll need to develop a longterm strategy to monitor and address Google’s ongoing updates, Panda or otherwise.
Has your website been affected by a Google Panda update?