Social media is a powerful way to grow your blog’s readership. Combined with social media, your blog will attract more readers. In turn, your blog will generate more leads for your business and rank higher in the search engine results pages. However, in order to get the most out of social media, you need to establish a social media presence for your blog.
Here are a few things to keep in mind when you are setting up your blog for social media:
1.Set up personal profiles for each blog contributor. This is an easy way to help spread the word about your blog through the networks of each of your blog contributors. Contributors can link to the blog in their profiles and promote their posts by sharing links to them on their social networks.
2.Establish a separate profile for your business’s blog. Creating a social media profile specifically for your business’s blog will allow you to provide information about your blog including the URL, description and your logo. Finally, the profile will make it easy for your readers to stay updated on your latest blog posts without having to filter through your regular social media profile for your business.
3.Integrate your business’s brand into your blog and social media accounts. Even though you have separate social media accounts, you still need to be consistent with your branding. Work with your web designer to establish seamless branding across your social media profiles and your business’s blog.
4.Be an active participant in social media. Once you’ve set up your blog for social media, be sure to actively participate with your readers. Many readers will communicate with you through social media rather than commenting on your blog. Be sure to engage in conversations about your blog posts and contribute to the overall conversation within your industry on social media.
5.Become an industry leader on social media. Be as prolific on social media as possible in order to position yourself and your business as a leader within your industry. In addition to sharing your blog posts, contribute other relevant information to the conversations on social media that would be of interest to your readers and prospective customers. Over time, you will become known as an authority on social media for your niche.
These are just a few tips to help you get started with social media for your blog. Once you’ve set up your blog for social media, you’ll be positioned for success. Readers will be able to actively engage in the content you produce. Ultimately, you’ll gain a loyal readership and generate more solid leads for your business.