If a picture is worth 1000 words, then video is worth an exponential number of times more than a single picture. There is not question about it, video is engaging. YouTube has over 1 billion unique users visit their site each month. Over 6 billion hours of video are watched each month and 100 hours of video are uploaded to YouTube every minute. This means YouTube is hugely popular.
Of course, you already know that YouTube is a popular platform. For many people, YouTube is a place to watch funny videos and share them with others. However, it is also a powerful way for businesses to improve the level of user engagement on their websites. Consider this fact, according to Nielsen, YouTube reaches a larger number of U.S. adults between the ages of 18-34 than any cable network. You can engage this demographic with by embedding YouTube videos into your web pages.
According to QuickSprout, there is an increase of 96 percent on the call-to-action rate in emails with YouTube videos embedded, versus those without. This speaks to the power of YouTube in getting users to engage and act on your calls-to-action.
Embedding YouTube videos in web pages can also be an effective way of increasing engagement for mobile users who visit your website. Mobile versions of websites tend to be stripped down. However, including a video can be a way to enrich the content of your mobile site.
According to YouTube, mobile makes up nearly 40 percent of YouTube’s global watch time and it is available on hundreds of millions of devices. Therefore, we already know that mobile users like watching videos on their respective devices. The time is right to tap into the mobile user’s appetite for viewing videos on their mobile devices by embedding videos in web pages.
Should you embed your own YouTube videos or YouTube videos made by others or some combination of both. For many businesses, the prospect of producing YouTube video content can be intimidating. There is certainly nothing wrong with embedding videos created by other YouTube users. However, you will want to actively curate the videos you do post. Make sure they are engaging and relevant to your target demographic.
While embedding curated YouTube videos into your web pages can be effective, creating your own is a great way to build trust and authority for your business. This is particularly important if you are an online-only business. You can give your business a personal presence by making videos of yourself and your staff.
Embedding YouTube videos in web pages may not improve engagement over night. However, over time you will build a following and as more visitors come to your website, they will engage with your videos and respond to your calls-to-action.
Here are a few tips to help make your YouTube videos engaging:
- Thumbnails: Choose attractive thumbnails for the videos you embed.
- Notations: Let viewers know what the video is about in notations.
- Consistent: Embed videos on a consistent basis to build a following.
- Timing: Strategically embed videos to coincide with marketing campaigns, promotions, etc.
- Length: Keep your videos short, but not too short (4-5 minutes is a good rule of thumb).
- Interact: Use your videos as an opportunity to interact with customers and prospects.
Do you embed YouTube videos in your web pages?