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Does PageRank matter?

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352249_9018In the year 2014 with advanced search algorithms being used by Google and other leading search engines, you might be wondering if PageRank still matters. PageRank is a metric used by Google to value the importance, reliability and authority of a website. While PageRank values your website on a scale of 0 to 10, it doesn’t affect its search engine ranking. So how important is PageRank really?

While PageRank doesn’t affect your search engine ranking, it is one of 200+ ranking factors used by Google to assess your website’s popularity. As a result, it is still relevant in terms of its impact on your website. In particular, you’ll want to pay attention to the PageRank of links. For example, the position of your site in the search engine results pages can be indirectly impacted by the PageRange of pages that link to your site.

Because PageRank is a logarithmic equation of a number of factors, it can be somewhat difficult to determine how important it to your SEO. One thing we know for sure is that it is still used as part of Google’s 200+ ranking signals. Therefore, it is at least somewhat significant to your SEO efforts.

Although PageRank is a bit nebulous, it is still important to your business because it can establish you as an authority within your niche. PageRank may not have a tangible affect on your SEO, but it does reflect upon the relevance and authority of your website. If you have a high PageRank, it will be easier for you to attract guest bloggers and backlinks.

So how do you improve your PageRank? Again, there’s no clear cut answer. However, if you focus on strengthening your internal linking structure, SEO, increasing the quality of your content, usability and social media presence, you’ll be well on your way to a higher PageRank. Over time, these practices will pay off. Just be sure to stay focused on the longterm goal because it will no happen overnight.

Does PageRank matter? Yes and no. It’s not something you should lose sleep over at night, but it does still play a role in the ranking and placement of your website in the search engines. Most importantly, PageRank is a great way to demonstrate your website’s authority and relevance in a competitive online market.

How much importance do you place on PageRank?

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