Minimalist design is stunning. It is captivating. It is timeless. But does it work for retailers? In short, yes. Minimalist design strikes to the heart of web design. The goal of web design is to provide a seamless user experience.
In minimalist design, you remove all of the excess design elements that weigh down a design and you are left with perfection. Every design element in a minimalist design serves a purpose. If you’re in the simplicity is beauty camp, you will agree that minimalist design reigns supreme.
While minimalist design may not be suited to the largest online retailers like Amazon, it will serve most online retailers quite well. Minimalist design will put your products on display. Prospective buyers will be able to view your products free from distraction. When the time comes to purchase your products, the call to action buttons and check out process will be free from clutter. If done correctly, you should see an increase in conversions with a minimalist design.
As an online retailer, you want to think of your website as a virtual boutique. Boutiques are appealing to consumers because they feature a carefully curated collection of products. The experience inside the boutique is typically carefully curated as well. In fact, you might feel as though you’re in an art gallery in some of the best minimalist designed boutiques. With minimalist web design, you’ll be able to achieve this same user experience for visitors to your online retail shop.
Think about it this way, if you walk into a shop and it is all cluttered and the products are messy on the shelves, you are less likely to find what you’re looking for or be so disgusted that you leave without even looking around. The same concept applies to an online retail shop. Minimalist design will allow your customers to shop without being distracted by a complex web design.
Want to achieve a minimalist design? Ditch the wild and crazy color and patterns and adopt a more subtle background pattern and color. Black and white is a great way to achieve a stunning minimalist design for an online retail shop. Finally, don’t underestimate the importance of simple and direct typography. Allow the photographs of your products and typography to become the focal points of your design.
While minimalist design may not be ideal for all retailers, it is a great option for most small-to-medium online retailers who are looking to showcase their products. Do you use a minimalist design for your online retail shop?