Google Conversion Tracking is a powerful free tool from Google. It enables website owners to track what happens after visitors click on your ads. For example, you can track whether or not they purchase your products/services, signed up for your newsletter or filled out a form for more information. These actions are all types of conversions.
What is a conversion? A conversion is any valuable action taken by a prospective customer/customer such as making a purchase, downloading a resource from your website, visiting your website, filling out a form or signing up for a service.
Tracking conversions allows you to evaluate the success of your ads, keywords and campaigns. As a result, you’ll be able to continually refine your ad, keyword and campaign strategies to improve you return on investment and boost your conversion rates.
Do you use Google Conversion Tracking? If you’re not using this valuable tool, you may want to reconsider. With Conversion Tracking, you will be able to improve your return on investment, connect your ads/keywords to your business objectives and evaluate how customers interact with your ads/campaigns across different devices and platforms.
When you’re running a business, the insights provided by Google Conversion Tracking can mean the difference between stagnant sales and growth. In today’s competitive market, you need to use every advantage available to you.
While it may take some time to learn how to effectively use Conversion Tracking, it will be a wise investment of your time. To start off, you will want to learn about two simple Conversion Tracking metrics: conversions and converted clicks.
Conversions can be further broken down into all conversions and unique conversions. Both of these metrics can be useful in understanding how users interact with your campaign. Converted clicks shows the number of AdWords ad clicks resulted in one or more conversions in the given conversion window you are viewing.
Google Conversion Tracking can be used to track both online and offline conversions. As a business owner, you may want to consider using Conversion Tracking if you don’t already. It will provide you with powerful metrics that will enable you to better invest in campaigns. Ultimately, you will likely see an improvement in your return on investment as well as sales growth.
How are you currently tracking your online and offline conversions?