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Archive for the "Marketing" Category

Page Structure

Posted on in Marketing

Proper page structure is an important consideration for your website. It is a critical for strong SEO performance, helps improve the overall organization of your website and makes the site more user-friendly. Finally, page structure can make your website more accessible. Fortunately, proper page structure is quick and easy to achieve provided you give it […]

HTML5 Form Input Types

Posted on in Marketing

Are you providing your customers with an exceptional user experience on your website?    User experience is central to your business. It impacts how your customers perceive your professionalism as well as the level of service they receive. Many business websites rely on forms to serve a variety of purposes on their website. If your website […]

The New iPhone – Will it change anything?

Posted on in Marketing

A more affordable iPhone will be available in stores starting September 20. Apple announced it will be releasing two iPhones in September, the iPhone 5c and the iPhone 5s. The 5c is priced at $99 with a 2 year plan, making it more accessible to people who want an iPhone, but haven’t been able to […]

Test Everything All the Time

Posted on in Marketing

In 2013, Internet users expect a seamless browsing experience from the websites they visit. As a business owner, it is your responsibility to ensure that your website is providing a positive user experience to everyone who visits it. In order to ensure optimal performance, you need to be testing every aspect of your website all […]

Why You Should Be Live Tweeting

Posted on in Marketing

As a business owner with a website, you need to build up your online presence. The more you are able to contribute to the online community, the more you will be viewed as an authority within your niche. Live tweeting on Twitter during events that are of interest and relevant to your niche will build […]

What Is Brand Storytelling?

Posted on in Marketing

Brand storytelling allows consumers to identify with a business on a personal level. Carefully crafted brand stories lay out the journey of a brand from its inception to its goals for the future. As a business owner in today’s competitive marketplace, it is important for you to be in control of your brand’s story. There […]

The Websites that Time Forgot

Posted on in Marketing

If you spend enough time browsing the web, you’ll notice that some websites appear to be stuck in a time warp. These are the sites that time forgot. Many of these sites are like stepping back to the early days of the Internet. Aside from their potential retro or nostalgic appeal, they are far too […]

What Your Font Says About Your Business

Posted on in Marketing

Do you know what your font is saying about your business? Believe it or not, something as simple as font choice may be sending the wrong message. Small details such as fonts can actually have a big impact on how your business is perceived by visitors to your website. From the moment your website loads, […]

The Rise of Infographics

Posted on in Marketing

The popularity of infographics has skyrocketed over the past year. In fact, they have become so popular that the term is somewhat of a buzzword. What exactly is an infographic? The word infographic is short for information graphic. While the concept is certainly not new, infographics have become a widely used tool for website owners, […]

iOS Data Available Again in Google Analytics

Posted on in Marketing

The ability of Google Analytics to accurately track traffic from iOS devices on Google Analytics came to a screeching halt last September with the launch of iOS 6.x. Traffic coming from Google searches by Safari users on iOS devices appeared to originate at the site itself, instead of from a Google search. As a result, […]

What our clients are saying

I want to thank you for your help with our website development project. Your programming skills, attention to detail, and ability to interact directly with our client were excellent. You have provided tremendous value to my organization. With a project of this magnitude, including the use of web services to push data out to 19 sub-websites, your ability to overcome our unique challenges and coordinate with my IT team was exceptional. I appreciate your help, and I am certain that your expertise was key to the project's success. Thanks again, I look forward to working with you on our next endeavor!

~ John Forgione – Executive Vice President – SFA Marketing, Inc.

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