Archive for the "Marketing" Category

Finding Your Perfect Niche

Posted on in Marketing

As a business owner it is important to find your perfect niche. Finding your unique niche isn’t always easy. Many businesses serve in highly competitive industries where it seems as though every niche is already taken. However, if you take some time to research your industry, you will likely find a niche that isn’t being […]

Have you considered affiliate marketing to boost leads?

Posted on in Marketing

Affiliate marketing can be an effective way to boost leads. If you have been considering affiliate marketing, you might want to give it a try. After all, the risk is very low. You only have to pay an affiliate when a conversion is made. This means you can boost your marketing efforts for very little […]

10 Tips for Effective Social Marketing

Posted on in Marketing

The social media marketing world can be scary at times.  You want to reach more of your target market and properly position your brand but with so much competition you have to stand out.  We’ve listed a few tips to help you along your social media marketing path. 1.  Go to where your customers are:  […]

Picking the Right Server Software

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Are you using the right server to power your business? Selecting the right server for your business is critical to the performance of your databases, web servers, email servers and other applications. While there is no one server that will be right for every business, most businesses will be well served with either Windows or […]

HTML 5 Canvas: The Big Change

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The Canvas element in HTML5 is open up many new possibilities for web design. While it lacks a built-in scene graph, Canvas enables dynamic, scriptable rendering of two dimensional shapes and bitmaps. Essentially, it is a resolution-dependent bitmap canvas that can be used for rendering animations, graphs, games and images. Canvas updates bitmaps in a […]

Halloween Horror: 10 Frightful Websites

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A simple wrong click while searching on Google can lead you to some scary places deep in the mysterious reaches of the Internet. Warning, view these websites at your own risk. You may never recover from witnessing the heinous design crimes present on their pages.   The World’s Worst Website’s Ever  – What list of […]

WordPress in Numbers – Infographic

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The latest version of WordPress – 3.7 launched last week bringing a number of new features to the worlds most popular CMS solution including background updates and better international support. At Pinpoint Digital, we use WordPress extensively on a number of our CT web design projects, and to celebrate the launch of the new version, […]

Autumn Color Choices

Posted on in Marketing

Color is an important consideration for your website design. During autumn, it is easy to become draw inspiration from the brilliant red, orange and yellow leaves. Even the many shades of brown in the already fallen leaves can inspire creativity. Autumn colors combine to create a rustic appearance in web designs. While your website color […]

Brand Design

Posted on in Marketing

Before your customers read a single word about your business, they have formed an initial impression of your brand. Brand design shapes how people perceive your business. How do your customers perceive your business? Think of brand design as if your customers are standing in a light mist. Your customers don’t realize they’re getting saturated, […]

Logo Design – Coca-Cola Through the Ages

Posted on in Marketing

Even the most iconic logos need to be refreshed from time to time. While Coca-Cola’s design has changed very little since the company began, it has made subtle changes to reflect the design aesthetics of the time. Logos don’t need to be stagnant. In fact, good logos evolve through the years as the business grows. […]

What our clients are saying

I want to thank you for your help with our website development project. Your programming skills, attention to detail, and ability to interact directly with our client were excellent. You have provided tremendous value to my organization. With a project of this magnitude, including the use of web services to push data out to 19 sub-websites, your ability to overcome our unique challenges and coordinate with my IT team was exceptional. I appreciate your help, and I am certain that your expertise was key to the project's success. Thanks again, I look forward to working with you on our next endeavor!

~ John Forgione – Executive Vice President – SFA Marketing, Inc.

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