How to Beat the Start-Up SEO Blues
Start-ups on the edge of success are inherently fast-paced, exciting and challenging businesses that all seem to have one common problem. Many struggle with SEO and marketing their blog to their targeted demographic, but it doesn’t have to be this way. SEO is really very simple when the technical terms are peeled away, revealing that it is simply a means of ranking faster on Google or other search engines.
Regardless of your SEO knowledge, by simply providing high-quality content on your blog, you will inevitably rank within the SERP’s (Search Engine Results Page). For low competition keywords simply adding content on a regular basis may be enough to get to the top of the results. However, for those looking to get rank well for more competitive terms there is a lot more to SEO.
5 Key SEO Problems Your Start-Up Needs to Overcome
Many people expect immediate results from SEO. In reality, this just isn’t possible, but that doesn’t mean you shouldn’t be working towards your long-term goals now. Optimization is faster than organic referrals to Google, but will take around 30 days for Google to recognize your consistent and valuable content. Note that you still have to provide high-quality and regular content? This is non-negotiable, and stuffing your website with keywords will simply not suffice.
Expect your website to be tested for user interaction, posting frequency, consistency and quality of content, along with other factors that contribute to the importance of your website. This is very simple to accommodate and can be done so in a number of ways:
- Outsourcing: Hiring a writer to provide quality content for your site.
- Learning: Take an online course or research SEO to gain more personal skills.
- Trial and error: No matter what route you take, keep an eye on your website statistics!
Stealth Mode SEO
When working on a new project or idea, many people become secretive. While they want to hit their target audience, they also don’t want competitors to see what they are doing. This can lead to a conflict of interest and potential problems with your SEO strategy. Many start-ups will withhold content until they launch, when ideally, they should be pushing content hard from the get-go. It will generally take around 30-40 days for Google to recognize your website, so the sooner you get started, the better (and faster) your results will be.
Investing Every Dollar
When starting a business, advertising and marketing, product testing, website development and other critical ideas are often explored first. This means when it comes down to positioning their SEO, there is often very little remaining within the budget. At that point, those who run start-ups begin to worry about what to do next.
Consequently, poor decisions are made when outsourcing or considering cheaper methods of content creation, which will fail to provide the same value for their money. If you wish to pursue SEO, it is important to view it as seriously as all of the other marketing tools within your company, if not more so. Allow a suitable budget to reflect your choices.
“Good PR Will Get Results”
This mindset most often results from a simple overdose of optimism. No one has become successful without at least some hard work, time, effort and commitment; SEO is no different. Relying on word of mouth or on PR methods alone can produce some results, but they are subject to vary and will do so considerably.
Don’t wait until your launch date to let people know about your products and services. Act now and act consistently so that your customers can build a trust in your company and buy into your brand. Diversifying your marketing is simply good business practice, and SEO should be one of those all-important methods you budget for.
“Our Customers Will Sell for Us via Social Media”
There is a general overconfidence in one form of advertising. While social media is indeed a great asset for your business, a medium in which your customers can share your products and services, it also relies on a long-term relationship and a spot of good luck when going viral. Always keep your options open and instill SEO as a back-up plan when launching your business. SEO will usually produce better long-term results.
Good Luck with Your SEO Efforts!
Now that you have explored your options, researched various SEO methods and understand that you need to invest real money, time, effort and commitment to obtaining quality SEO services, you are well on your way to gaining a flood of traffic to your website! Congratulations!
Keep in mind that search engine optimization is a long term process and not something that you do once and then forget about. Search engine optimization is like any other marketing tactic. It requires consistently working on it in order to actually receive an actual benefit.