The Internet is a competitive market. The vast amount of information on the Internet makes it difficult for even the best content to get noticed by your target demographic. In order to get your content noticed, you’ll need to vigorously promote it. There are lots of different ways to promote your content including using platforms such as Outbrain.
Outbrain is a leading content discovery platform on the web. You can use the Outbrain platform to engage and amplify your content. In a saturated market where your content is competing for attention, you need every advantage you can get. Platforms like Outbrain are a viable option as a content promotion strategy.
With Outbrain Engage, you can install their technology to offer recommendations and help your audience discover more content on your site that they will be interested in. Additionally, you can add a new revenue stream by offering recommendations to high-quality third-party content on other sites.
The benefits of Outbrain engage include:
- A more personalized experience for readers.
- Increased page views and time spent on your site.
- Additional revenue without disrupting user experience on your site.
You can use Outbrain Amplify when you want to grow your content by distributing it on other sites where people are looking for something new to discover. The audience coming from Outbrain is already looking for content to consume, so it is more engaged and more likely to stay longer on your site.
Whether you want to add Outbrain to your existing marketing strategy or are just getting started with content marketing, you can implement this platform to your needs. As your content strategy changes, you can adapt the platform to your changing strategy by using Outbrain Engage, Outbrain Amplify or both features in increase the reach and engagement of your content.
Simply creating great web content isn’t enough in today’s competitive online market. In order to get noticed, you need to make use of proven marketing strategies such as content discovery platforms like Outbrain. These platforms can promote your content and increase engagement.
Are you thinking about using a content discovery platform to promote your content?