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5 Ways to Drive Traffic to your Products and Services Pages

Posted on in Marketing

Do you get a lot of traffic to your website, but not to your products and services pages? Many business owners face this problem. Working with your website designer will help you eliminate any problem areas that could be preventing visitors to your website from clicking through its pages. However, there are other steps you can take to actively drive traffic to your products and services pages. Here are 5 easy ways to help you get started:

1.Introduce new products/services through social media. Social media is a great way to gain exposure for your company. However, you need to be careful not to advertise your products and services on your social networks. Instead, you can ask for suggestions on new products and services you’re gearing up to launch. Social media users will readily respond to inquiries asking for feedback. It makes them feel like they are a part of the process. Directly involve your social media followers with the product or service launch. Offer them exclusive information, resources and giveaways for being involved in the ramp up to launch. Involving your social media networks in the launch of new products and services is an easy way to directly drive traffic to your website’s products/services pages.

2.Create a video series featuring your products/services. YouTube has made video accessible to even the smallest of small businesses. If you have products and services that you’d like to highlight, you may want to consider doing a video series featuring them. For example, if you’re a backpacking company and you want to highlight your new line of camp cooking gear, you could put together a series on backcountry cooking. Demonstrate a variety of your favorite camp recipes and the gear you are selling at the same time. Provide links back to the product pages where the cooking gear is sold. Viewers will appreciate the video series because it will give them some new camp cooking recipes and also allow them to see some cool cooking gear in use.

3.Enhance your products/services pages with additional information. Instead of just listing your products and services, provide visitors to these pages with helpful resources. Give them a reason to stay on these pages, refer back to them and share them with their friends. Include infographics on your products and services pages. Readers often simply skim websites and infographics will attract their attention. Work with your website designer to integrate videos into your products and services pages. Even a simple video of a product in use or an explanation of a service by a member of your company will help to enhance your products and services pages.

4.Blog about new products/services. Announce new products and services in your blog. Provide helpful information about the products and services and avoid selling them to your readers. Simply let your readers know what you’re now offering and explain to them how it can benefit them. You may even want to blog about a new trend and work in new products and services you’re offering to meet the emerging demands of the market.  Make your blog a helpful resource to your readers and link to your products and services where it will truly benefit them.

5.Feature products/services on your home page. Highlighting products and services on your home page is an effective way to help visitors to your page find them easier. Work with your website designer to create a streamlined way to highlight products and services. For example, if you’re a home improvement retailer, you may want to highlight different products based on the season. During the winter months, you could highlight snow removal products while in the spring you could highlight gardening products.

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