The speed of your website plays a large role in your success online. According to KISSmetrics, 47 percent of consumers expect pages to load in 2 seconds or less and 40 percent of Internet users abandon a website that takes an excess of 3 seconds to load. If this is not startling enough, consider that even a 1 second delay in page response can result in a 7 percent reduction in your conversions. In view of these facts, it is clear that you need to speed up your website any way you can. Here are 5 tips you can take right away:
Your images might be slowing your website down. Work with your web development professional to help you evaluate and optimize the existing images on your website. Optimizing your images for the web is quick and easy. You’ll be able to optimize any images you plan to add to your site on your own once you understand the process. However, if you need help, just ask your web developer.
2.Simplify Your Web Design
Work with your web developer to clean up your web design. Images, stylesheets, scripts, etc. all require a separate HTTP request. As a result, pages can take longer to render. Your web development pro can help you minimize the number of page elements you have, use CSS in place of images, consolidate multiple stylesheets and reduce the number of scripts on your pages.
Large pages filled with high-quality content are often large. They can slow down page load times if you’re not careful. Work with your web developer to enable compression on your web pages. Compression will help speed up the load times of large pages.
As you browse the web, elements on the pages you’ve visited can be stored on your hard drive in a cache. This is a temporary type of storage that enables your browser to load pages without having to send additional HTTP requests to the server. Instead, it can simply load up the cached elements. As you would expect, this speeds up page load times considerably. Ask your web development pro to enable browser caching as a way to speed up page load times for your repeat visitors.
The term above-the-fold comes from the newspaper publishing industry. The most important content in the paper went above the fold, because it was the first thing people saw when they picked up the paper. The same idea carries over to web pages. Work with your web developer to streamline your above-the-fold CSS for fast load times of this content. This can be achieved by using a short inline part for above-the-fold elements and an external for the below-the-fold deferred content.