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5 Tips for Getting Better Video Rankings on YouTube

Posted on in Marketing

Screen shot 2013-06-16 at 10.08.21 PMYouTube is an incredibly powerful platform for reaching a large online audience. However, as a business owner, you’ll want to make sure you stand out from the competition. According to Google’s latest statistics, 60 hours of video are uploaded to YouTube every minute and over 4 billion YouTube videos are viewed each day. Therefore, the marketplace on YouTube is huge. If you want to reach your target audience, you’ll need to make sure your videos are ranking well.

Here are 5 tips for getting better video rankings on YouTube.

1.Use your main keyword in the title of the video. Including the main keyword in the title will allow YouTube and search engines to connect users with relevant videos. Users who are interested in your content will engage with the video and share it with their social media contacts. Therefore, something as simple as optimizing your title for your main keyword can have a significant impact on the overall ranking of your videos on YouTube.

2.Use your main keyword in the description that you add. Descriptions are important because they detail what your video is about to both search engines and YouTube users. Using your main keyword in the description will optimize the description and help users find the videos they are interested in watching. Relevance is key to improving your video rankings.

3.Take time to transcribe the video properly. While this is done automatically by YouTube, it’s rarely 100% accurate. Doing it manually means that any mentions of your keyword will appear and improve the relevance score.

4.Embed your video in your own website. YouTube counts the number of views as part of their ranking algorithm, so extra views that you get from your own website will help to increase visibility. Plus, you’ll be reaching your target audience on your website. These users are more likely than casual Internet users to share your videos with social media networks.

5.Share the video. Share the video through all your social networks and encourage colleagues and friends to do the same. Don’t be afraid to ask people to share. Something as simple as saying: “please share this video with your friends,” has been known to increase shares on social media.

These 5 tips are simple, quick and easy. While there are many factors that determine your video rankings, these tips will provide you with a few simple ideas to help you get started. Improving your video rankings will lead to an increased number of prospects that convert. Finally, you’ll build your authority and establish a stronger online presence for your business at the same time.

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