3 Ways to Use Interest Lists on Facebook to Your Advantage

Posted on in Marketing

As a small business owner, you already understand the importance of maintaining an active presence on social networking sites. Keeping up with all of your social networks can be time consuming, especially if you are actively engaged with your connections. However, managing your business’s social media doesn’t have to be as difficult and time consuming as you might think. There is a feature on Facebook called Interest Lists. Using the Interest Lists feature will help make your time on Facebook more productive.

Using Interest Lists can help you stay updated on industry trends, monitor your competition and keep up-to-date with valued customers. Creating a new Interest List is easy. Essentially all you need to do is hover over the settings icon on any page or profile. You will see an option to add the page or profile to a list. Interest Lists can be set to Facebook’s standard privacy settings including: public, friends or only me. If you’re having problems, consult your web design firm and they will be able to guide you through the process of setting up Interest Lists for your business on Facebook.

Here are 3 Interest Lists that you can set up to help you make the best use of your time on Facebook:

1. Industry Trends – Compile an Interest List of industry leaders and trend-setting brands within your niche. Set the privacy setting of this list to public. Both you and your clients will benefit from using this list. As a business owner, staying on top of industry trends within your niche is essential to positioning your company for the future. Your clients will appreciate having access to the latest information, news and trends about your company’s industry. For example, if you are a technology consultant, your customers will appreciate being able to use your Interest List as a resource when they want to catch up on the latest technology trends.

2. Competition – As a small business, one of your biggest advantages is the ability to adapt more quickly than your larger competitors. Set this Interest List  to private. By monitoring your competition, you’ll be able to gain a competitive edge. You’ll be able to know what your competition is doing in terms of sales, promotions, customer service, product development and their level of social media engagement. In turn, you can learn from their mistakes and improve your own business approach.

3. Valuable Clients – Set up a private Interest List of your valuable clients. Staying updated on your clients’ personal profile and brand pages can help you serve them better. You will be able to build trust, nurture leads and establish a real connection with them. For example, congratulating your valued clients on their milestones such as births and anniversaries are meaningful to them. It shows that you care. Social networking is about establishing relationships. By setting up a list of your valued clients, you’ll be able to build upon your existing relationships and ultimately foster a list of loyal clients.

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