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3 Reasons Why You Need to Start Using Infographics

Posted on in Marketing

People love infographics. Infographics are ideal as website content because they simplify complex ideas into a format that can be quickly understood. The combination of being both informative and easy to understand makes them ideal for website content.

1. Grab your readers attention. Infographics create a visual break in a website’s content that the eye is naturally drawn to and pauses on. Once the reader stops on an infographic, he or she will spend some time looking at it and absorbing its information. Therefore, infographics are a great way to both grab the attention of readers and keep their attention for a longer period of time than they would spend on plain blocks of text. Perhaps you already make use of pictures. This is great. However, infographics have an even larger appeal and value in website content than pictures.

2. Increase repeat visits and sharing. Infographics are a valuable resource that you can provide to visitors on your website. By carefully integrating infographics into your website’s content, you can increase repeat visitors. People will naturally return to your website to refer back to the infographic and its supplementary content. At the same time, people will want to share your infographic with their friends and colleagues. Work with your website designer to create powerful infographics for your website content. Any time that you have a complex idea or abstract concept to express, you can design an infographic to make it easily accessible to viewers. Ask your website designer to integrate your infographics into your website content in a way that it can be easily shared via your visitors’ social networks.

3. Boost Traffic. Infographics are an effective way to boost your website’s traffic because they are easy for bloggers, magazines and other online publications to embed with their own articles. It saves them the time and energy of producing original content and you’ll benefit from all of the traffic coming to your site to view the original source of the infographic. In order to make your infographics easy to embed, you should work with your website designer. There are a variety of options to include an embed option on your website. A common practice is to include an embed button alongside the social media sharing buttons.

As you can see, integrating infographics into your website content can be very beneficial. However, it will require some effort on your part. In order to integrate infographics into your site, you’ll first need to identify potential topics. Remember, engaging infographics simplify complicated or lengthy concepts.

Read through your existing website content and pick out a few areas that could be summed up using an infographic. Meet with your website designer and provide him or her with your idea. It’s a good idea to work closely with your designer throughout the process to ensure you share the same vision for the infographic. Once you have the first few infographics for your existing content, you’ll want to constantly be thinking about ways to implement infographics into your future blog posts and standard web page updates. It may seem like a lot of work, but in the end, including infographics on your website can give your site an overall boost.

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