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Archive for July, 2016

Website Design Principles

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An effective business website attracts new customers and increases sales. In order to attract new customers and increase your sales, you will need to provide visitors to your website with a positive experience. The design of your website will play a critical role in this experience. At Pinpoint Digital, our website design principles center around […]

Using Simple Landing Pages to Funnel Customers to Your Online Business

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The landing page is an often misunderstood tool. Many marketers misunderstand a landing page to be the home page of their business website. But a landing page in the terms we are about to apply, is a strategic sales funnel which typically has little to do with a larger website. Funnel = Landing Page Armed […]

Twitter 101

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Everyone on the Internet has probably either used or at least heard of Twitter. For those unfamiliar with the site, Twitter is a microblogging service that lets you answer the question “what’s happening?” in 140 characters or less. The popularity of the site has surged over the last couple of years and it has become […]

The Content Marketer’s Toolkit

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Content marketing is growing in importance. Search engines and consumers now demand quality content no matter whether they are browsing the web or scrolling through their social media feeds. As a business owner, you likely understand the importance of content marketing, but might not know exactly how to develop an effective strategy. In order to […]

Should You Create a Mobile App for Your Small Business?

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Should You Create a Mobile App for Your Small Business? Should You Create a Mobile App for Your Small Business? You’ve heard the new online marketing buzz that businesses are creating mobile apps that their customers can download to their mobile devices. To survive in business today, you need to have a minimum of a […]

How Your Small Business Can Benefit from Using Google Analytics

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Every small business owner who has a website and uses online marketing strategies need to know how they can benefit by using Google Analytics. Business owners who have not yet transitioned to online advertising and marketing need to do so because they are missing out of a lot of potential sales and to expand their […]

How Your Small Business Can Benefit By Using Cloud Computing

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Every day, more small business owners are trying to figure out ways to cut expenses to increase their profits. Technology has been used in many different capacities to cut business expenses, and one way you need to start thinking about is how your business can benefit by using cloud computing services. Many small business owners […]

How to Nurture Leads with Content

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As content marketing continues to grow in importance, many small businesses are struggling to strike the right balance of content and marketing in their blogging efforts. Indeed, striking the right balance can be difficult. Weaving a subtle marketing message into content that your readers will enjoy isn’t easy. However, if you’re consistent in your content […]

How to Beat The Start-Up SEO Blues

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How to Beat the Start-Up SEO Blues Start-ups on the edge of success are inherently fast-paced, exciting and challenging businesses that all seem to have one common problem. Many struggle with SEO and marketing their blog to their targeted demographic, but it doesn’t have to be this way. SEO is really very simple when the […]

Effective Website Design

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First impressions count. In person, you have a few seconds to make a positive impression on someone. However, Internet users make split second decisions about a website as it loads. Your website needs to load quickly, appear professional and be easy to navigate. Otherwise, you’ll lose business to your competition. At Pinpoint Digital, we understand […]

What our clients are saying

I want to thank you for your help with our website development project. Your programming skills, attention to detail, and ability to interact directly with our client were excellent. You have provided tremendous value to my organization. With a project of this magnitude, including the use of web services to push data out to 19 sub-websites, your ability to overcome our unique challenges and coordinate with my IT team was exceptional. I appreciate your help, and I am certain that your expertise was key to the project's success. Thanks again, I look forward to working with you on our next endeavor!

~ John Forgione – Executive Vice President – SFA Marketing, Inc.

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