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Archive for November, 2014

Why Cyber Monday Is the Biggest Day for Online Retail

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Cyber Monday takes place on the Monday following Thanksgiving and Black Friday. It is the eCommerce equivalent to Black Friday. Online retailers can take advantage of the shopping excitement that carries over from the Black Friday shopping frenzy. Instead of having to get up early and fight the crowds, Cyber Monday shoppers can take advantage […]

The Importance of Clear Navigation

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Is your website like a maze? The importance of clear navigation cannot be stressed enough when looking at website design. Too many websites make it difficult for users to find information or worse yet, respond to calls to action. How many websites have you been to where it feels like you’re jumping through hoops just […]

How important is page load speed?

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Page load speed is critical to the success of your website. Visitors will simply leave your website if the pages load too slowly. The Internet is competitive enough without losing business simply because your website is lagging. If your website is slow, you need to take steps to improve its page load speeds as soon […]

What is an infinite scroll?

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Infinite scroll is like the song that never ends. Users can scroll and scroll and seemingly never reach the end of the page. Although it sounds frustrating, in most cases, it a rather useful web design technique. Many websites you probably use each day employ infinite scrolling including popular social networking sites like Facebook, Tumblr […]

Planning Your Marketing for Black Friday

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Love it or hate it, Black Friday offers a unique marketing opportunity for businesses. For many businesses, Black Friday is one of their biggest sales days of the year. Do you take advantage of the hype to market your business’ products and services? It is one of the few days in the calendar year when […]

5 Tips to Give Your Website a Winter Look

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Many websites can benefit from seasonal changes. Winter is fast approaching and now is a good time to start thinking about giving your website a winter look. Here are 5 tips to help you get started: Color Scheme While you may not want to completely change your color scheme, you can make some small changes […]

What are the open graph meta tags for?

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Social media sites drive the majority of traffic on the Internet. As a result, it is important to be able to harness the power of social media for your business. This is largely achieved through social meta tags. Your use of meta tags can impact your conversions and click-through rates in a big way. Open […]

How to Integrate Your Twitter Feed into a Web Page

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Twitter is a useful online marketing resource for businesses. It is a powerful lead generation tool and can be effectively used to increase interactivity, engagement and brand awareness. If you’ve worked hard to build a strong presence for your business on Twitter, then you owe it to yourself to integrate your feed into your web […]

LinkedIn, Google+, Facebook, Twitter. Which should you focus on?

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Maintaining an active social media presence for a business can be a challenge. This is particularly true for businesses that are active on a number of popular social media sites such as LinkedIn, Google+, Facebook and Twitter. If you’re struggling to keep up with all of your current social media profiles or are just getting […]

Touch Friendly Web Design

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Touch friendly web design is growing in importance as more and more people are accessing the Internet through their mobile devices. Standard websites are difficult to read and even more difficult to navigate on mobile devices. As a result, you need to approach web design with mobile users in mind. Touch friendly web design will […]

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