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Archive for November, 2014

Apache Vs Windows Server – What’s the difference?

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Web server software is used to process requests and deliver data. All websites use web server software. The two most popular server softwares are Apache HTTP Server and Windows Microsoft Internet Information Service (Windows IIS). Your website is most likely using either Apache or Windows. What’s the difference? Apache HTTP Server The Apache HTTP Server […]

Should you have a separate Stylesheet for Print?

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Chances are good that you work hard to provide visitors to your website with valuable information and resources. This is an important step in creating a strong online presence for your business. Over time, you will have established your website as the “go to” source of information in the industry you serve. This is great. […]

Why Privacy Policies are Essential for Online Businesses

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It’s a huge world wide web out there. Anyone can set up a website and present themselves as a reputable business. This can be a scary proposition for online shoppers. In a world where identity theft is prevalent, Internet users are understandably wary of websites and shopping online. Web savvy shoppers often look over a […]

What information should you have in your website footer?

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In web design, the website footer is often overlooked as an afterthought. However, it is a very important element in the overall design of the website. Sure, it’s not the most prominent area area of your website or the most impressive, but it is a place that users generally expect to find information about your […]

5 Tips to Speed Up Your Website

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The speed of your website plays a large role in your success online. According to KISSmetrics, 47 percent of consumers expect pages to load in 2 seconds or less and 40 percent of Internet users abandon a website that takes an excess of 3 seconds to load. If this is not startling enough, consider that […]

The Best Location for Navigation Menus

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Navigation menus are essential web design elements. However, their importance is often overlooked or taken for granted. How much thought did you put into the placement of your website’s current navigation menus? Most people don’t give it much thought and this is a mistake. Your current navigation menus may be serving you very well, but […]

What to Look for After a Google Update

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Every website owner dreads the idea of a Google update. However, these updates are a reality of doing business on the Internet. The best approach to minimize the dread is to establish a strong online presence for your business without resorting to black hat SEO techniques. Still, even the best intentioned website owners can sometimes […]

CSS Gradient Shading Explained

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Gradient shading is a common web design technique. It is used to show depth on an otherwise flat looking web page. Gradient shading can be used to improve the usability of interactive page elements such as buttons. In contemporary web design, can be used to achieve attractive gradient shading on web pages and elements. In […]

How to Add Remarketing Code to Your Google Analytics

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Do you have visitors who interact with your business online, but don’t complete your calls-to-action? Every business does. Not everyone who comes in contact with your business subscribes to your mailing list, purchases a product or contacts you for a free consultation. So how do you reach these interested visitors to follow up? It’s easy […]

Embedding YouTube Videos in Web Pages Improves Engagement

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If a picture is worth 1000 words, then video is worth an exponential number of times more than a single picture. There is not question about it, video is engaging. YouTube has over 1 billion unique users visit their site each month. Over 6 billion hours of video are watched each month and 100 hours […]

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