Archive for August, 2014

What is a mega menu, and are they good for retail websites?

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Navigation is a critical consideration for your website design. As a retail website owner, you may be wondering what navigation system to use for your site. One common navigation system for retail websites is the mega menu. The online retail giant, Amazon, uses a mega menu. However, a mega menu may not be a suitable […]

What is conversion rate optimization?

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Conversion rate optimization is a marketing term and is often referred to as CRO in the industry. CRO relies on analysis and user feedback in order to improve the performance of your website. Specifically, CRO seeks to improve your website’s conversion rate. Whether you’re seeking to convert sales or sign-ups to a newsletter, you need […]

What is jQuery?

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If you’ve spent any amount of time looking into web design, you’ve probably heard about jQuery. But what is it? jQuery is a nimble and feature-rich cross-platform JavaScript library. It is a free and open source software licensed under the MIT License. jQuery features a user-friendly API that works across a wide range of browsers […]

Should you develop your own CMS or use WordPress?

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Content management systems allow website owners to efficiently maintain their websites. In today’s competitive online market, websites need to be regularly updated and filled with fresh content. Without a content management system (CMS), most website owners would have to rely on their web developer to maintain and update their content. As a result, content management […]

What’s the best color for your “buy now” button?

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Ah yes, the age old question of color in web design. There are all kinds of theories as to which color converts best. Truth be told, there is no best color for your “buy now” button.  Every website design is unique. Every brand identity uses different color schemes. Every target demographic is going to respond […]

Should you use separate landing pages for your paid search campaign?

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Far too many businesses invest their money in a paid search campaign only to watch it fall flat. There are many reasons why a paid search campaign can falter. One of the most overlooked reasons is poor selection of a landing page. Many businesses direct their paid search traffic to their home page, product page, […]

What’s the best way of designing an infinite scrolling page?

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Infinite scrolling is incredibly trendy right now. Want your website to look current? Infinite scrolling may be the way to go. However, what’s the best way of designing an infinite scrolling page? You need to consider user experience and SEO when planning out your trendy new website design. Many website owners are turning to an […]

What is a web application?

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As a business owner with a website, you’ve likely heard the term “web application” or “web app” before, but you may not know what it means. Simply put, a web application is application software that is created in browser-supported programming language, runs in a web browser and uses a common web browser to render the […]

Do larger images help sell products on eCommerce Websites?

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Images are an integral part of an eCommerce website. When people shop on the Internet, they are unable to handle the product they are considering for purchase. Instead, they can only look at the image of the product on the eCommerce website. Are your images helping you sell products on your eCommerce website? Online shoppers […]

Are you thinking about using Outbrain to promote your content?

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The Internet is a competitive market. The vast amount of information on the Internet makes it difficult for even the best content to get noticed by your target demographic. In order to get your content noticed, you’ll need to vigorously promote it. There are lots of different ways to promote your content including using platforms […]

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