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Archive for August, 2014

Logo Design – The Most Important Part of Your Brand

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When you think of a brand, what comes to mind? For most people it’s the logo. This is why your logo is the most important part of your brand. As a business owner, it is important for you to understand how your logo is perceived and how it represents your brand. While you may not […]

What is a WordPress Framework?

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In order to understand what a WordPress framework is, it’s important to understand the concept of a WordPress theme. A WordPress theme controls what your site looks like. If you’ve ever launched a basic WordPress blog or website, chances are you’ve looked at a wide variety of WordPress themes. A theme is a pre-packaged design […]

Why Custom Design Is Better for Your Brand

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With readily available templates and out-of-the-box web design solutions, you might wonder why you need a custom design. While out-of-the-box web design solutions are affordable and simple to launch, they are not really a good option for businesses looking to establish a strong online presence. Templates and other out-of-the-box web design solutions are more affordable, […]

What is Instagram Hyperlapse?

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What’s all the hype over Hyperlapse? Instagram is known for its photo-filtering app of the same name. Many businesses have successfully integrated Instagram into their digital marketing strategies since the launch of the popular app. Last week, Instagram launched a new app called Hyperlapse. The new app is designed to improve time-lapse video recorded on […]

What is a squeeze page?

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A squeeze page is a type of landing page designed to solicit a wide range of opt-in actions by web users. These opt-in actions can range from signing up for a mailing list to subscribing to promoting the purchase of a new product or service. Successful squeeze pages are narrowly focused on their target demographic […]

3 Tools to Help You Improve Website Speed

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Want to improve engagement, retention and conversions on your website? You can boost all three by improving the speed of your website. You might think your website loads fast enough, but in reality, it may need some improvement. The speed of a website can have significant impact on its usability. Users become frustrated with slow […]

What are web safe colors?

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Web safe colors display solid, non-dithered and consistent color on any computer monitor or web browser capable of displaying 8-bit color or 256 colors. The palette contains 216 rather than the 256 colors because only 216 will display the same on all computers. The concept of web safe colors is a bit antiquated with today’s […]

Is native advertising good for SEO?

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Many businesses are turning to native advertising as a way to strengthen their online marketing strategy. However, it’s important to remember that everything on your website can have an impact on search engine optimization (SEO). What kind of an impact does native advertising have on SEO? Is native advertising good for SEO? Native advertising can […]

What is ViewPort in a Responsive website?

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ViewPort is a meta element used in the head of the document in order to optimize pages for a wide range of devices. The ViewPort tag tells the browser how to control the dimensions and scaling of pages. Mobile browsers render a page at a desktop width in an attempt to provide the best user […]

What is a custom web application?

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A web application is an application program. It is stored on a remote server and delivered via the Internet through a browser. A custom web application is a web application that has been custom developed to meet specific project requirements. Most websites contain web applications and some contain custom web applications. Custom web applications are […]

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