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Archive for May, 2014

Users Prefer Simplicity

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Internet users prefer simplicity. People who are browsing online are very pragmatic. As a result, your website needs to focus on fulfilling their needs in the simplest way possible. Avoid creating an overly fancy or complex website as it will only bog users down. Few users, if any will appreciate extra frills. Instead, work closely […]

Have you tried Codecademy?

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As a business owner, it doesn’t hurt to learn a little bit about web development. Even if you never plan to develop your own website, knowing some code will help you communicate better with your web development professional. You’ll have a better understanding about your website and how it was developed. Codecademy is an excellent […]

Adding a Facebook Like Button to Your Website

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Adding a Facebook Like button to your website is a quick and easy way for people to share content with their friends. It will enable users to click the Like button and “like” pieces of content on your website and share them on Facebook. In addition to adding a Like button, you might also add […]

Feedback Forms: Do you want to know what customers think?

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Do you want to know what customers think? Feedback forms can provide you with valuable insights into how well you are serving your customers. By listening to customer feedback, you’ll be able to provide better customer service. Ultimately, this will translate into an increase in your website’s conversion rates. As a business owner, customer feedback […]

Be Bold – Don’t Look Like Your Competitors

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The online marketplace is crowded. If you want to stand out, you need to be bold. Don’t be afraid to be different. You don’t want to look like your competitors. While you need to present a professional image for your business online, you don’t need to create a generic looking website. Instead, work with your […]

What is a cloud server?

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There’s been a lot of hype lately over cloud technology. Suddenly, everything seems to be “in the cloud.” But exactly what is a cloud server? At first glance, it seems to be a bunch of marketing hype. However, if you cut through the buzz words, cloud servers are simply virtual servers run on a cloud […]

Can you have an attractive mobile website?

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Is it possible to have an attractive mobile website? Absolutely. Mobile websites are often stripped down versions of their standard counterparts. However, with responsive web design, you can create a beautiful browsing experience on all devices. Your customers will enjoy a seamless experience no matter whether they are using a small mobile phone, a tablet, […]

What is viral marketing?

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By now, most people have seen a viral video. These types of videos usually generate crowds of people around desks in the office or get spread through emails or on social networks. The viral video is part of an overall marketing strategy called viral marketing. Viral marketing is a strategy used to generate buzz about […]

Why a Professional Web Designer Is Better Than an Off the Shelf Website

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As a business owner, you understand how important it is for your business to have a website. However, you may have wondered why a professional web designer is better than an off the shelf website. While off the shelf websites are more affordable and easy enough get online yourself, there are a number of reasons […]

Implementing Rel=Canonical

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Rel=Canonical helps search engines determine the canonical copy (master copy) of a document on the Internet while indexing pages. If you run a website where the content is likely to be duplicated, implementing Rel=Canonical is particularly important. However, it is an important consideration for all website owners since search engines often deliver outdated pages after […]

What our clients are saying

I want to thank you for your help with our website development project. Your programming skills, attention to detail, and ability to interact directly with our client were excellent. You have provided tremendous value to my organization. With a project of this magnitude, including the use of web services to push data out to 19 sub-websites, your ability to overcome our unique challenges and coordinate with my IT team was exceptional. I appreciate your help, and I am certain that your expertise was key to the project's success. Thanks again, I look forward to working with you on our next endeavor!

~ John Forgione – Executive Vice President – SFA Marketing, Inc.

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