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Archive for June, 2013

Seasonal Design Ideas

Posted on in Marketing

The warm summer days are upon us now and with it consumer behavior is changing. After the long winter and spring, consumers take every opportunity they can to get out during the summer. The fresh air and hot summer sun provides the perfect combination to bring customers into your business. While many of your customers […]

Conversion Rate Optimization

Posted on in Marketing

Are you making the most of your website traffic? Whether from paid search, SEO, or referrals from social media, traffic to your website is expensive. Therefore, as a business owner, you need to be doing all you can to take advantage of every visitor. Monitoring visitor trends on your website will help you find opportunities […]

Dual Screening

Posted on in Marketing

Are you tuned in to what your customers are watching? Internet use is heavily influenced by what people are watching on television. As tablets and smart phones are becoming more widespread, people are increasingly using these mobile devices while watching TV. This dual screening of devices presents an opportunity for you to effectively promote your […]

What iOS 7 Means for Web Design

Posted on in Marketing

Tim Cook heralded iOS 7 as “the biggest change to iOS since the original iPhone when he unveiled it at Apple’s WWDC this week. The new design represents a shift to a flatter design and more gesture-driven user interface. It also places a stronger emphasis on interactions and animations. The modern appearance and intuitive design […]

The Importance of Getting Design Right

Posted on in Marketing

How important is the quality of your business website’s design? Your website is a virtual representation of your business. Many of your prospects and customers will first come into contact with your business through your website. Therefore, a quality web design is important in representing your business well. In addition to making a positive impression […]

5 Tips for Getting Better Video Rankings on YouTube

Posted on in Marketing

YouTube is an incredibly powerful platform for reaching a large online audience. However, as a business owner, you’ll want to make sure you stand out from the competition. According to Google’s latest statistics, 60 hours of video are uploaded to YouTube every minute and over 4 billion YouTube videos are viewed each day. Therefore, the […]

The Importance of Custom Dashboards in Google Analytics

Posted on in Marketing

If you’re like most small business owners, there’s never enough hours in the day to accomplish everything you want or need to complete. As a result, most people have to prioritize what tasks to complete in their day to day routines. Unfortunately, some important tasks get neglected in the process. While you may understand the […]

The Growth of Mobile

Posted on in Marketing

Mobile commerce is the fastest growing online trend. You don’t have to look very far before you see someone using a mobile device in public. According to Kleiner Perkins Caulfield Byers (KPCB) 2013 Internet Trends report, mobile traffic as a percentage of global Internet traffic is growing at rate of 1.5 times per year and […]

What Makes People Share Content?

Posted on in Marketing

As a business owner, understanding what motivates people to share your website content is vital to your success in the online marketplace because sharing is used as a metric for search engine ranking. Most business owners promote content sharing through social media marketing. While this is an effective approach, it helps to gain some insight […]

What is Content Marketing?

Posted on in Marketing

The Internet and marketing world is abuzz with the idea of content marketing. In fact, it is being heralded as the single most important action businesses can take to improve their website’s search engine optimization (SEO). At this point, everyone has accepted the importance of content marketing, but what is it? Content marketing is when […]

What our clients are saying

I want to thank you for your help with our website development project. Your programming skills, attention to detail, and ability to interact directly with our client were excellent. You have provided tremendous value to my organization. With a project of this magnitude, including the use of web services to push data out to 19 sub-websites, your ability to overcome our unique challenges and coordinate with my IT team was exceptional. I appreciate your help, and I am certain that your expertise was key to the project's success. Thanks again, I look forward to working with you on our next endeavor!

~ John Forgione – Executive Vice President – SFA Marketing, Inc.

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