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Archive for December, 2012

Weekend Reading – December 28, 2012

Posted on in Marketing

The Best and Worst Times to Send an Email – Sending out emails for marketing campaigns is still a powerful way to reach prospects as well as existing customers/clients. However, knowing when to send out emails so that they stand the best chances of getting opened and read can be difficult. This article includes a […]

5 Ways to Market Your Business on Pinterest

Posted on in Marketing

Pinterest was widely popular in 2012 and appears to only be gaining ground as 2013 nears. As a small business owner, Pinterest is an incredible marketing tool for your company. People love browsing boards filled with amazing images from individuals and brands. Users actively follow brands and Pinterest itself is very business-friendly. In fact, they […]

Trends for 2013 – Tablets

Posted on in Marketing

The tablet industry has been growing at unprecedented rates. This means that more and more of your customers/clients are now using tablets to interact with your business. In order to provide them with the best possible user experience, you’ll need to adapt your current online strategy to fit the needs of tablet users. Here are […]

Weekend Reading: December 21, 2012

Posted on in Marketing

This week’s articles include information about social media marketing, digital gift card solutions and a guide to advertising on LinkedIn for 2013. Secrets of a Lucrative Social Media Campaign – This article shows you an example of how one business in an admittedly “unsexy” industry was able to launch an extremely successful campaign on social […]

How to Get Press Coverage

Posted on in Marketing

Standing out in the crowd can be difficult, even as a small business looking to receive press coverage from the local media. As the new year approaches, many small businesses will be turning to the local news to spread the word about their initiatives to kick off 2013. In order to increase your chances of […]

5 Tips to Optimize Your Press Releases

Posted on in Marketing

Press releases are still a valuable resource for small businesses. They can help you reach customers through local publications and also reach prospects online. However, in order to be effective, you’ll need a savvy approach. Editors and reporters are very busy. In order to increase the chances of your press release being read, be sure […]

Weekend Reading – December 14, 2012

Posted on in Marketing

From free tools to create your own infographics to newly emerging social photo-sharing sites to a new trend for ecommerce, this week’s reading list is sure to give you inspiration for planning your goals for the new year. 3 Free Tools for Creating Your Own Infographics – Infographics are a powerful way to add information […]

5 Tips to Improve Your SEO for Content Marketing

Posted on in Marketing

SEO and content marketing are two sides of the same coin. Unfortunately, many small businesses have difficulty implementing SEO in their content marketing strategies. If SEO and content marketing go hand-in-hand, then why is there such a disconnect? Not too long ago, it was common for businesses to produce key-word heavy content almost exclusively for […]

Social Media Marketing for 2013

Posted on in Marketing

How will your business approach social media marketing in 2013? Even though it is mid-December, you really need to start thinking about how you will implement social media to achieve your business objectives for the new year. Social media can be a powerful marketing tool for your business, but you need to approach it with […]

Weekend Reading – December 7, 2012

Posted on in Marketing

With the rush of the holiday season is upon us, it’s also important to start preparing to position our businesses for success in the new year. This week’s weekend reading list includes inspiration for creative ways to use social media in your marketing and merchandising campaigns, tips to help you improve your storytelling abilities so […]

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