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Archive for November, 2012

5 Tips to Help You Tweet More Effectively

Posted on in Marketing

Twitter is a powerful marketing tool for your business, but only if people actually read and respond to your tweets. The goal of social media marketing is to engage your followers so that you can nurture relationships with customers and prospects. How can you reach your customers and prospects in 140 characters or less? How […]

Why You Need to Think Like an Online Publisher

Posted on in Marketing

Online marketing cannot be approached in the same way as traditional marketing. The Internet is content driven. Everyone is a content creator and with the rise of social media, everyone is now also be a content curator. Users share, recommend and comment on content through their social networks. As a company owner, looking to grow […]

Is Yelp Helping or Hurting Your Business? How to Use Yelp to Your Advantage

Posted on in Marketing

Yelp and other popular review sites like it have the potential the help and hurt your business. Most businesses have a variety of favorable reviews with a few less favorable ones mixed in. However, in some cases, your business may only receive reviews from a handful of dissatisfied customers. You may have hundreds of satisfied […]

Generate Local Leads Like a Pro

Posted on in Marketing

Remember when people used to rely on the Yellow Pages to find local businesses? It wasn’t all that long ago, but those days are gone for good. Today, most people recycle their phone books as soon as they hit their doorstep. Instead, people use the Internet to find information about local businesses. Who can blame […]

5 Easy Ways to Nurture Customer Loyalty

Posted on in Marketing

While bringing new customers through your doors is important, customer loyalty is critical to the success of your business. Your existing customers are more important than ever with the rise of social networking. Word of mouth marketing has taken on a new form through social networking. Social networking is a powerful, fast and effective form […]

3 Web Analytics You Need to Watch

Posted on in Marketing

Web analytics can be confusing and time consuming for many small business owners. As a result, many business owners choose to delegate the task of monitoring analytics to their web pro. There’s nothing wrong with this practice. However, when you meet with your web pro, there are three key web analytics that you should zero […]

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