Archive for November, 2012

Weekend Reading – November 30, 2012

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SEO Objectives – Why Getting On the First Page of Google Isn’t the Only Goal – Getting to the top of page one on a leading search engine such as Google a goal most businesses hope to achieve. However, according to Oscar Wood of Wisdek, a full service search engine marketing company, being at the […]

5 Ways to Harness the Power of Twitter Hashtags

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If Twitter is part of your social media marketing strategy, then chances are you’ve used hashtags before. However, if you’re new to Twitter, you may not be familiar with them yet. Hashtags are short words or phrases preceded by a “#” sign. Why do Twitter users use hashtags? For one, Hashtags make it easy for […]

New Instagram Feature Makes Promoting Your Profile Easier

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Instagram is a great tool for small businesses because it allows them to connect with their customers on a more personal level. In case you haven’t heard of Instagram, it is a photo sharing social media network. It is perhaps best known for its artistic filters. In September, Facebook closed its acquisition of Instagram. Since […]

Weekend Reading – November 23, 2012

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The day after Thanksgiving for some is a crazy day of shopping. However, as a business owner, it often pays to step back from the frantic rush and gain a broader perspective. These articles each provide insights that will allow you to improve your business’s overall online strategy. 5 Things Auto Brands Can Teach You […]

ReBranding Your Business for the New Year

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Even though everyone is focused on Thanksgiving and the upcoming holiday shopping season, the new year is upon us. It is an ideal time to start thinking about how your business will look for the new year. If you haven’t updated your business’s branding in a while, the new year may be the perfect time […]

Use Social Media to Kickstart New Products and Services

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Building excitement and generating anticipation can be challenging for even the largest corporations. In fact, few corporations get it right. So how can you as a small to medium sized business roll out new products and services in a way that gets people excited? Social media is emerging as a proven method for companies of […]

Weekend Reading – November 16, 2012

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Now You Can Add Interactive Images to Your Tweets – Twitter rolled out a feature called cards earlier this year. Cards allowed online media publishers to provide quick snapshots of content. These snapshots could include brief summaries and article photos in tweets. The beauty of cards is that the content, linked pictures and videos could […]

Introducing Business Accounts for Pinterest

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Pinterest launched a new type of account geared towards businesses on Tuesday. Up until now, businesses had to make do with a personal account. The new business account format will make it easier businesses to create a strong brand presence on Pinterest. Businesses that already have a personal account will have the option to transition […]

Preparing Your Business for the Holiday Shopping Season

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Two of the biggest shopping days of the year, Black Friday and Cyber Monday, are quickly approaching. While these are huge days for shopping and e-commerce, they also mark the beginning of the holiday shopping season. As a business owner, your preparations should already be underway. The holiday season presents a unique marketing opportunity for […]

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