Finding Your Perfect Niche

Posted on January 26th, 2015 by John Giaccotto

As a business owner it is important to find your perfect niche. Finding your unique niche isn’t always easy. Many businesses serve in highly competitive industries where it seems as though every niche is already taken. However, if you take some time to research your industry, you will likely find a niche that isn’t being served effectively.
 Look Closely At your Industry
In order to find your niche, you need to take a close look at your industry. Consider what needs aren’t being met by the current industry leaders. If you are able to identify needs that aren’t bein…

Posted in Marketing

Have you considered affiliate marketing to boost leads?

Posted on January 25th, 2015 by John Giaccotto

Affiliate marketing can be an effective way to boost leads. If you have been considering affiliate marketing, you might want to give it a try. After all, the risk is very low. You only have to pay an affiliate when a conversion is made. This means you can boost your marketing efforts for very little cost and potentially benefit greatly. Most businesses can benefit from at least trying out affiliate marketing.

Think of affiliate marketing as a form of outsourcing. You’re outsourcing your marketing to affiliates who are bringing leads to you. If the leads convert, your aff…

Posted in Marketing

Which celebrities have the best websites?

Posted on January 23rd, 2015 by John Giaccotto

Celebrity websites run the gamut. Some are great, some are terrible. The best celebrity websites capture the brand and persona of the celebrity perfectly. Here are a few of the best celebrity websites we’ve found:
Michael Gondry
This whimsical website features a caricature of Gondry holding a signboard with the navigational topics of his website. Overall, the site is very engaging and interactive. It draws you in and begs you to click on the different features of the site. The design embodies the essence of Michael Gondry perfectly, which makes it such an exceptional web …

Posted in Web Design

Key Considerations for an Accessible Website

Posted on January 20th, 2015 by John Giaccotto

Accessibility is an important consideration in web design. As a business owner, you need to make your website as accessible as your office or storefront in order to accommodate visitors who have limitations. You should work closely with a web design professional to ensure that your website meets current accessibility standards, but here are key considerations to get you started.
Content Management Systems
Your website needs a good foundation. Select a content management system that will support an accessible website. Most of the popular content management systems support ac…

Posted in Uncategorized

Speed Up Your Website: Make Image Files Smaller in Photoshop

Posted on January 19th, 2015 by John Giaccotto

The speed of your website is essential to its success. Users do not want to wait for pages or page elements to load. Instead of waiting, most users will simply navigate to another page found in the search engine results. For a business owner, this can mean that you are losing business to your competitors. Instead of losing business over lagging  load times, speed up your website.

Working with your web developer is the best way to improve the performance of your website, but you can take some steps to improve the speed yourself. One way to improve the speed of your web pag…

Posted in Web Development

Picking the Right Server Software

Posted on November 14th, 2013 by John Giaccotto

Are you using the right server to power your business? Selecting the right server for your business is critical to the performance of your databases, web servers, email servers and other applications. While there is no one server that will be right for every business, most businesses will be well served with either Windows or Linux server software. Picking the right server software for your business will come down to what functions it will need to serve.

Whether you are preparing to launch your website or simply want to improve your existing site’s performance, understan…

Posted in Marketing

HTML 5 Canvas: The Big Change

Posted on November 7th, 2013 by John Giaccotto

The Canvas element in HTML5 is open up many new possibilities for web design. While it lacks a built-in scene graph, Canvas enables dynamic, scriptable rendering of two dimensional shapes and bitmaps. Essentially, it is a resolution-dependent bitmap canvas that can be used for rendering animations, graphs, games and images. Canvas updates bitmaps in a big way.

Think of the Canvas element in HTML5 as an artist’s canvas. It contains a drawable region that can be defined by HTML code. The region can be accessed by JavaScript code by way of a comprehensive set of drawing fun…

Posted in Marketing

Halloween Horror: 10 Frightful Websites

Posted on October 31st, 2013 by John Giaccotto

A simple wrong click while searching on Google can lead you to some scary places deep in the mysterious reaches of the Internet. Warning, view these websites at your own risk. You may never recover from witnessing the heinous design crimes present on their pages.

 

The World’s Worst Website’s Ever  – What list of awful websites is complete without “The World’s Worst Website Ever”?  Even though this website is designed to intentionally be horrific, it is a great example of what not to do when designing your website. Does your website break any of the sa…

Posted in Marketing

WordPress in Numbers – Infographic

Posted on October 28th, 2013 by John Giaccotto

The latest version of WordPress – 3.7 launched last week bringing a number of new features to the worlds most popular CMS solution including background updates and better international support.

At Lionleaf, we use WordPress extensively on a number of our CT web design projects, and to celebrate the launch of the new version, we’ve put together an infographic that outlines some of the astonishing numbers about the growth and development of WordPress over the past 7 years as it’s evolved from a simple blogging platform into a CMS that powers around 1 in 5 websites in the w…

Posted in Marketing

Autumn Color Choices

Posted on October 24th, 2013 by John Giaccotto

Color is an important consideration for your website design. During autumn, it is easy to become draw inspiration from the brilliant red, orange and yellow leaves. Even the many shades of brown in the already fallen leaves can inspire creativity. Autumn colors combine to create a rustic appearance in web designs.

While your website color scheme needs to integrate your brand, your web designer can use colors to enhance it. A rustic color scheme can be applied to nearly any industry. The rustic colors of fall will work for a high end design company equally as well a family r…

Posted in Marketing

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