Facebook celebrated its 10th Anniversary on February 4. Mark Zuckerberg launched the website out of his Harvard dorm room. Despite the increasingly crowded social media landscape of Friendster, MySpace and Orkut, Facebook took the Internet by storm. Facebook featured a clean layout, which provided a refreshing alternative to the spam-filled alternatives. By December of 2004, the website had grown to 1 million users. The rest is history as the site transformed the way people interact, pass their time and in many ways, do business.
What started out as a way for friends to connect online has transformed into a powerful marketing landscape rich with opportunity. While many felt Facebook would come and go like other social media sites, it appears as though it is here to stay. In 2009, Facebook made its first profit. Last year, it boasted a profit of $1.5 billion on almost $8 billion in revenues.
Imagine an Internet without Facebook’s popular features including news feeds and the ubiquitous “Like” button. People have become so familiar with many of Facebook features that they are now pervasive on the Internet. Many other sites use similar features to provide interactive and intuitive pages for their users. While the website has gone through many different transformations throughout the years, it still has people clamoring for a “Dislike” button.
Facebook is a great place to connect with friends. It’s an even better place to sit and scroll mindlessly and waste time. It can be a real productivity killer in the office. However, it is an integral part of many business’s marketing platforms. It has transformed the way businesses approach marketing and even served as the impetus for the now necessary social media marketing field. When did you first realize the importance Facebook for your business?
For businesses who’ve been using Facebook for a long period of time, perhaps you’ll make use of “A Look Back.” It allows users to make personal movies/slideshows of their favorite moments since joining Facebook. This is a great opportunity to highlight your brand in celebration of Facebook turning 10. As Facebook continues to develop, it will be important for businesses to keep up and continue to creatively use the platform to advance their brand presence online.
How long have you used Facebook?