Finding Your Perfect Niche

Posted on January 26th, 2015 by John Giaccotto

As a business owner it is important to find your perfect niche. Finding your unique niche isn’t always easy. Many businesses serve in highly competitive industries where it seems as though every niche is already taken. However, if you take some time to research your industry, you will likely find a niche that isn’t being served effectively.
 Look Closely At your Industry
In order to find your niche, you need to take a close look at your industry. Consider what needs aren’t being met by the current industry leaders. If you are able to identify needs that aren’t bein…

Posted in Marketing

Have you considered affiliate marketing to boost leads?

Posted on January 25th, 2015 by John Giaccotto

Affiliate marketing can be an effective way to boost leads. If you have been considering affiliate marketing, you might want to give it a try. After all, the risk is very low. You only have to pay an affiliate when a conversion is made. This means you can boost your marketing efforts for very little cost and potentially benefit greatly. Most businesses can benefit from at least trying out affiliate marketing.

Think of affiliate marketing as a form of outsourcing. You’re outsourcing your marketing to affiliates who are bringing leads to you. If the leads convert, your aff…

Posted in Marketing

Which celebrities have the best websites?

Posted on January 23rd, 2015 by John Giaccotto

Celebrity websites run the gamut. Some are great, some are terrible. The best celebrity websites capture the brand and persona of the celebrity perfectly. Here are a few of the best celebrity websites we’ve found:
Michael Gondry
This whimsical website features a caricature of Gondry holding a signboard with the navigational topics of his website. Overall, the site is very engaging and interactive. It draws you in and begs you to click on the different features of the site. The design embodies the essence of Michael Gondry perfectly, which makes it such an exceptional web …

Posted in Web Design

Key Considerations for an Accessible Website

Posted on January 20th, 2015 by John Giaccotto

Accessibility is an important consideration in web design. As a business owner, you need to make your website as accessible as your office or storefront in order to accommodate visitors who have limitations. You should work closely with a web design professional to ensure that your website meets current accessibility standards, but here are key considerations to get you started.
Content Management Systems
Your website needs a good foundation. Select a content management system that will support an accessible website. Most of the popular content management systems support ac…

Posted in Uncategorized

Speed Up Your Website: Make Image Files Smaller in Photoshop

Posted on January 19th, 2015 by John Giaccotto

The speed of your website is essential to its success. Users do not want to wait for pages or page elements to load. Instead of waiting, most users will simply navigate to another page found in the search engine results. For a business owner, this can mean that you are losing business to your competitors. Instead of losing business over lagging  load times, speed up your website.

Working with your web developer is the best way to improve the performance of your website, but you can take some steps to improve the speed yourself. One way to improve the speed of your web pag…

Posted in Web Development

Secure Websites – Things to Think About When Going HTTPS

Posted on January 17th, 2015 by admin

Google has been nudging website owners to make their websites more secure. In March, Matt Cutts suggested that the use of Secure Sockets Layer (SSL) encryption  and making websites secure was going to be a trend for 2014. While we all want more secure sites, going to HTTPS can be problematic for website owners seeking to maintain their search engine results page (SERP) rankings.

Recently, Google made the announcement that sites using SSL encryption would give websites a boost in the SERPs on Google. Google offered guidelines to help website owners transition to HTTPS. S…

Posted in For Geeks Only

Is LinkedIn advertising the right choice for B2B marketing?

Posted on January 15th, 2015 by admin

Social media marketing budgets are tight. As a result, the stakes are high when it comes to deciding where to place your advertising dollars. LinkedIn is a popular social media platform for B2B marketing. It is filled with professionals from a wide range of industries, making it a prime destination or B2B marketing. However, is LinkedIn advertising the right choice for B2B marketing?

It’s easy to overlook LinkedIn, when putting together advertising and marketing campaigns. After all, LinkedIn stands apart from other social media platforms because it is focused on profe…

Posted in For Geeks Only

Making Websites Touchscreen Friendly

Posted on January 14th, 2015 by admin

As more users turn to their mobile devices to browse the web, the importance of touchscreen-friendly web design is growing. Most standard websites are not easily navigated on touchscreen devices. As a result, you will need to redesign your website to accommodate mobile users. Part of a mobile-friendly design is making it touchscreen friendly.

You can dramatically improve the usability of your website on mobile devices by making it touchscreen friendly. Mobile users expect to be able to easily navigate any website that loads on their device. Don’t disappoint them. They …

Posted in For Geeks Only

WWW or Non-WWW. How to Use .HTACCESS to 301 Your Domain

Posted on January 13th, 2015 by admin

The www and non-www versions of your website can prove to be problematic in terms of search engine optimization. If both versions of your domain are linked, Google can end up indexing two versions of your domain. This is known as the www/non-www canonical issue. Unfortunately, it is more common than most people realize. Fortunately, duplicate content in search engines can be avoided through web development.

You can essentially force users to use either the www or non-www version of your site’s domain by using .htaccess to 301 your domain. Ultimately, it doesn’t make …

Posted in For Geeks Only

Are Horizontal Scrolling Websites the hot trend for 2015?

Posted on January 12th, 2015 by admin

As mobile devices rise in popularity, horizontal scrolling has become somewhat of a design trend. Mobile devices use touch gestures to allow users to swipe content horizontally. Web designers are using this concept to transition over to horizontal scrolling. Many are saying this is going to be a hot trend for 2015. However, it may not be a trend you should follow.

Horizontal scrolling has long been a taboo for web design. Users traditionally have not liked the idea of having to scroll horizontally on a desktop or laptop computer. While horizontal swipes are great for mob…

Posted in Uncategorized

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